CASE STUDY
Using customer insights to drive website redesign to optimise target audience engagement.
|Anonymous | Mobile app | Ed-tech | New Product | UX Research |
Executive summary
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Business: Clarion Insight, a consultancy focused on organizational change, aimed to expand beyond defense and security into public and private sectors.
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Challenge: Needed a website redesign to better connect with new and existing audiences but lacked UX expertise.
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Goal: Equip the team with UX skills to create a user-focused website.
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Approach: Provided UX consulting, including educational sessions, research guidance, and templates to support the redesign.
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Impact: Clarion's team gained the skills to conduct user research, deliver a user-centric website, and continue making improvements independently.
The business
Clarion Insight is a consultancy that specialises in helping organisations with navigating, shaping, and implementing organisational change. Their aim was to broaden their customer base beyond defence and security, to include both the public and private sectors.
The challenges and goals
Clarion recognised the need to update their website to better resonate with their new and existing audiences. Their Strategic & Creative Communications team excelled in content design and copywriting but had identified a gap in UX expertise.
Our approach
I provided a UX consulting service to assist in every stage of the website redesign process. Her systematic approach involved employing a variety of activities to steer the team through each delivery phase. This included:
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Educational sessions strategically placed within the research cycles to enhance knowledge and skills.
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Meetings to assess and provide guidance on crucial research activities, including planning, conducting, analysing, and reporting.
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Templates to streamline their process and shorten learning curve.
Impact
I tailored my approach in my engagement with Clarion, working within their team’s scope of capability, time, and capacity. As a result, Clarion's Strategic & Creative Communications team were able to effectively conduct user research, gaining the insights they needed to progress to project forward, and deliver a website that met the key user needs across their personas.
The Clarion Insight team now possesses the knowledge and skills to further enhance their website in a user-centric manner.
BRANDS I'VE WORKED WITH
More past projects
Reducing major user frustrating with Innovate UK’s portal with a minor design change.
|Innovate UK | SaaS | Optimise UX | UX research |
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|Dyson | Mobile app | optimise engagement | UX research |
Multi-stage UX research to generate insights for a CRM to unite 9 different research councils
|UKRI | SaaS | CRM |New product developement | UX research |
Creating a knowledge sharing platform to accelerate efficacy of local councils' response to Covid-19.
|NHS T&T | SaaS | New product development | UX research |
Creating a new website to market i3Works new digital services.
|i3Works | Agency | Website | UX research |
Boosting VCA’s digital team’s user-centricity to create better user experiences.
|VCA | UX knowledge share |
Optimising the UX to encourage more sign-ups for data collection.
|HCI Connect | Mobile app | Health-tech | Existing Product | UX Review |
